A presence on the World Wide Web is a necessity for most businesses today, even smaller firms with a geographically limited market area. More and more people are turning to the Web to get their initial information about companies, their services and their products.

Building a successful Web presence requires careful planning and execution. The first thing to decide is how you want to use your Web presence. Will it be an electronic brochure, telling customers who you are, what you offer and where you are located? Or will you use your site to market your goods and services directly? Probably you will choose something in between, using the Web site to attract customers to your physical place of business, but also offering them the opportunity to deal with you electronically.

No matter how simple or sophisticated you want to be, WET Ink Solutions can help you. If you already have a Web site, we can help you improve and expand your content. If you are starting from scratch, we can put you in touch with designers who will work with us to give you precisely what you need for your business.

After your Web site is up and running, we will help you with the on-going content management to make sure you always present the most up-to-date information about your company, services and products.

And we will help you design your Web site so that it appears on the search engines when customers are looking for the products and services you sell.

At WET Ink Solutions we know that the owners of small businesses are busy people. Recognizing how precious your time is, we have devised a plan to get the content for your Web site that will take as little of your time as possible. We will obtain the content of your Web site in much the same way as a journalist develops a news story — but, unlike a news story, you always have the final say and the content isn’t ready until you approve it.

Here’s how we do it: 

1. Our representative will conduct an initial interview to ascertain your needs and the scope of what you want to accomplish with your Web site. This initial consultation is free.
2. At the initial consultation, we will get from you some basic information about your company. We also will ask you to provide us with your business card, letterhead, brochure, if you have one, and other marketing materials you may use. 
3. Based on the initial consultation, we will develop a series of follow-up questions and do a more substantive interview with you and possibly other members of your business.
4. Using the interviews and your company materials, one of our professional writers will write the content for your Web pages.
5. After the initial draft is written and edited, we will send it to you.
6. When you have read the material and given us your comments, observations, suggestions, additions and deletions, we will rewrite it and submit a second draft.
7. This process will continue until you are completely satisfied with the outcome.
    

This is a process that should take a minimum of your time while giving you a Web presence that is right for your company, not a one-size-fits-all approach.

We will look at the audience you are trying to reach, the products and services you have to sell, and the characteristics that make your company unique. We will blend these elements into graphics and text that will represent you and your business in the most effective and professional way.